⚡️Weekly (creative) Booster [4 Dec.]
Your creative ☕︎espresso shot for discovering the latest news, hand-picked design projects and cool resources out there
Every week, I’m bringing you my Weekly (creative) Booster—a one-stop for the freshest, coolest, design projects and resources I’ve found. Think of it as your creative espresso shot: quick, strong, and guaranteed to get your ideas flowing.
I’ll cover everything I can from branding breakthroughs and design trends to inspiring projects and tools you actually want to use. I’ll share my thoughts, hot takes, and maybe even a little tough love 🫢
What to expect from these weekly series:
👉 Discover standout creative work from around the globe
👉 Learn what makes these projects tick—beyond the surface
👉 Apply fresh ideas to your own work and level up
So, grab your coffee and let’s dive in.
The Ordinary: the Slowvember campaign
Black Friday: a day of chaos, sales frenzy, and impulse purchases. I don’t know about you, but these days where I’m bombarded with “last-min deals” give me soo much FOMO (and a bit of anxiety tbh). But The Ordinary came up with this clever campaign, and a much needed manifesto. They’ve flipped the script with their "Slowvember" campaign, proving once again that less is more. It follows the same vibe of powerful messaging through their OOHs designs earlier this year:
Instead of succumbing to the noise of Black Friday, The Ordinary offers a 23% discount for the entire month of November, encouraging thoughtful purchases over quick, impulsive buys. And here’s the kicker: on Black Friday itself, they close their website and stores entirely. No pushy email marketing. No pressure. Just a quiet stand for mindful shopping.
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The Ordinary’s approach isn’t just different—it’s aligned with their brand ethos.
Minimalism as a lifestyle: Their campaign mirrors the simplicity of their products. No flashy graphics, no exclamation points—just clean, clear communication.
Building trust: By closing shop on Black Friday, they tell customers: “We value you over profit.” That’s a powerful statement in today’s retail climate.
Sustainability in action: Encouraging slower, intentional shopping reduces waste and aligns with eco-conscious values.
“We believe in giving you time to shop thoughtfully.” – The Ordinary
what we can learn from their campaign
Stay true to your values: The Ordinary doesn’t just talk about minimalism—they live it. Their Black Friday stance reinforces their commitment to simplicity and transparency.
Design speaks volumes: Their campaign visuals are clean and uncluttered, focusing entirely on the message. This restraint makes them stand out in a sea of over-the-top Black Friday ads.
Challenge the norm: Closing shop on the biggest sales day of the year is a bold move. It shows confidence in their brand and resonates with customers looking for authenticity.
inspiration for your own campaigns
If you’re crafting a marketing campaign, ask yourself:
Does this reflect the brand’s values?
Are we adding value to our audience’s experience, or just adding noise?
How can we stand out while staying authentic?
Because here’s the truth: standing for something matters.
Apple’s storytelling magic with the new Airpods Pro campaign
Apple just dropped their latest ad, “Heartstrings” and let me tell you—I cried. I love this festive season because we can see truly inspiring and emotive ads from big companies (don’t worry, I’ve planned a special article with my top favs for 2024 later this year!).
Apple knows the secret sauce of advertising: make it about people, not products.
In “Heartstrings,” we follow a father who’s struggling with hearing loss. His daughter gifts him AirPods Pro 2, and suddenly, he’s able to fully experience her guitar playing. The moment they share? Pure magic.
Here’s why this ad hits for me:
It’s personal
It’s emotional
It’s universal
Also, can we take a moment to appreciate the beautiful type design they did?🫶
A shift from recent misses
Let’s not forget Apple’s last big campaign for the iPad Pro, “Crush.” Remember the backlash? The ad leaned too hard into tech for tech’s sake, leaving many feeling like Apple forgot the human side of things.
Apple did apologised after a backlash over the ad that showed objects, including musical instruments and books, being crushed by a hydraulic press.
“Heartstrings” is a 180 from that. It feels genuine, like Apple is back to showing us how their products make life better—not just fancier.
How Loewe is killing it with their social media strategy
Loewe. It’s that brand that when it pops up on my feed, I’m HOOKED. Whether it’s a pixelated hoodie or some hilariously offbeat post, their content feels like a breath of fresh air in the sometimes-too-serious world of luxury fashion.
I’ve been a fan of this brand for a looooong time already, not only because their products have the best quality and they have a timeless design, but also how they’ve been consistently killing it through their marketing strategy.
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I mean, the twerking heels are just *ugh*🫶:
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But here’s the wild part—less than a decade ago, Loewe was on the brink of bankruptcy. So, how did they go from almost folding to being a social media powerhouse? Let’s dive in: