Research

Trend-jacking is cringe. Culture-tapping is strategy.

Culture-tapping is the secret sauce behind 2025’s most talked-about campaigns. Here’s how it actually works.

Mar 31 •

Blanca Villalobos

What Severance (season 2) teaches us about design

A deep-dive into branding, space, cinematography, and product through a design lens

Mar 21 •

Blanca Villalobos

Design critique: What Claude.ai’s campaign missed—and how I’d fix it

Marketing 101: Awareness campaigns and how to design yours

Dec 11, 2024 •

Blanca Villalobos

Designers, 2025 is YOUR Year to Make Bold Moves

Top design trends to watch next year and how to make them work in your own design projects

Nov 3, 2024 •

Blanca Villalobos

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